Questions? info@avwines.com
Next Steps
- AVWA: CellarPass & Consumer Marketing Begins (August 1-October 17)
- AVWA: Early Bird Tickets go on sale (August 1)
- Wineries: Cross promotion begins (August 1)
- AVWA: All Tickets go on sale (August 15)
- Wineries: Announcement in consumer email (August 24th-September 14th )
- Wineries: Announce your participation on social media (Week of August 29th)
- Wineries: COI Insurance Due (September 15)
- Wineries: Remind about your participation on social media (Week of September 26th)
- Wineries: LAST CALL announcement in consumer email (September 15- October 10th)
- Wineries: Announce your participation on social media (Week of October 12th)
- AVWA: Tickets Close (October 18)
How to Promote
Use a Campaign Asset to:
- Post on Facebook/Instagram
- Share Harvest Tidrick Weekend Celebrations in your consumer emails
Please help us promote by sharing: www.AVWINES.com
Sample Copy
General – Winery VIP:
This October 21-23 celebrate harvest with us in Anderson Valley at the inaugural Harvest Tidrick Celebration! The vineyards will glow with fall colors and our wineries full of fermenting grapes from the crush. The three-day weekend will include dozens of wine, food, entertainment, and fun! Secure your spot to visit us for [INSERT WINERY EXPERIENCE]. This experience is limited to ticketed guests only.
Tickets can be purchased at AVWINES.com and you can use promo code TIDRICK to get $10 off each ticket (excluding Early Bird).
Boucherie ONLY:
1. Join us on October 21 from 5-9 pm in Boonville for a rare opportunity to celebrate crush with dozens of wineries, Mendocino Spirits, Anderson Valley Brewery, Gowan’s Cider, and more. Chef Scott Baird and culinary friends will be preparing delicious harvest-inspired fare and live music will fill the evening in celebration. Tickets can be purchased at AVWINES.com/harvest; use promo code TIDRICK to get $10 off each ticket (excluding Early Bird).
2. Meet us at the Anderson Valley Harvest Tidrick! We’ll be pouring our [INSERT WINES] with other premier wineries, craft spirits, beer, cider, and more in Boonville on Friday, October 21st. Tickets can be purchased at AVWINES.com/harvest; use promo code TIDRICK to get $10 off each ticket (excluding Early Bird).
3. Celebrate harvest with us on Friday, 10/21, at the Harvest Tidrick Boontling night in Boonville! The frattey (wine) of Anderson Valley is bahler (exceptional). Join us this October for the Harvest Tidrick weekend (harvest celebration) and fill a horn (drinking vessel), gorm some amazing chiggle (eat some food), hob (dance) under the stars, and yell bahl hornin’ (cheers) to harvest 2022! Tickets can be purchased at AVWINES.com/harvest; use promo code TIDRICK to get $10 off each ticket (excluding Early Bird).
