About Us

The Beauty of Anderson Valley is Quietly Inspirational…

Anderson Valley is located in the rolling hills of the coastal region of Mendocino County, 110 miles northwest of San Francisco.

Only fifteen miles long, this beautiful valley is home to a unique group of vineyards and wineries producing a broad range of ultra-premium wines including world-class Pinot Noir, Chardonnay, and Alsace Varietals (Riesling, Gewürztraminer, Pinot Blanc, Pinot Gris).

We are the coolest wine-growing region in California and our grapes are also used in award-winning sparkling and late harvest wines. Rolling vineyards meet forests of redwood and pigmy habitations, and our soils benefit from wild flora native to coastal Mendocino. For any lover of wine, Anderson Valley deserves exploration to see why we are considered by many as the most desired wine region in the New World.

Learn more with our 1-hr recording of the Introduction to Anderson Valley Masterclass.











The Anderson Valley Winegrowers Association is a non-profit 501(c)6 organization established in 2005 to support and promote Anderson Valley as a world-class, wine producing and wine grape growing region.

The Association includes winery members, growers and associate businesses or individuals. The Association produces festivals and wine country events; provides information to consumers and media; markets the Anderson Valley wine region; promotes affiliate businesses supporting wine tourism; and advocates for the promotion and protection of the Anderson Valley wine and grape industry.

Meet The Team

Executive Director


Executive Director

Courtney was bitten by the wine bug in college. She arrived sight unseen in Anderson Valley in 2017 after leaving a career in the financial services industry in Boston and accepting a wine business internship with Foursight Wines. Working for a growers association was the career direction she intended to pursue and she performed a marketing and sales role with the small family winery until she began with the AVWA in 2019. In her spare time, she enjoys cooking and photography and has offered many of her images to the association to help share the story of this unique wine region. Her most memorable wine experience is a 1947 Chateau d’Yquem and a 1978 Ridge Montebello.

Event Coordinator


Member & Event Coordinator

After spending most weekends visiting friends in wine country over the last 20 years, Rochelle’s dream of actually living in wine country came to fruition in 2019 when she moved to Anderson Valley. With an extensive work history in operations and customer service, she joined the AVWA in 2021 as a way to get more involved with the community and learn more about the history of the valley. She finds that the best perk of the job is learning more about the wonderful wines being produced here. On the weekends you can find her entertaining and cooking for friends & family, and discovering gems at antique shops.

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