White Wine Weekend In-Person Experiences

Sample Copy

Escape to Anderson Valley this February for a weekend of white wine, sparkling, rose, and more! Wineries along our wine road will welcome you with exclusive wine flights, food pairings and special library tastings. Plan your journey to learn why our region is so well suited to make some of the best white wine and sparkling from the New World. No matter the weather, this event weekend is a perfect winter adventure!

How to Promote

Use a Campaign Asset to:

• Post on Facebook/Instagram
• Share in your consumer emails
• Upload to your website and/or calendar of events

Next Steps

• AVWA: Input participating winery details into Cellarpass (Oct-Nov)
• AVWA: Finalize details on AVWINES.com (Oct-Nov)
• AVWA: Press Release goes out (11/08/22)
• AVWA: Tickets go on sale (11/7/22)
• AVWA: CellarPass & Consumer Marketing Begins (12/1/22)
• Wineries: Cross promotion begins (12/1/22)
• Wineries: COI Insurance Due (1/13/23)
• AVWA: Tickets Close (2/13/23)
• AVWA: Provide report of attendees to wineries (2/15/23)

Please help us promote by sharing: www.AVWINES.com